Google Search Engine tools and Techniques
Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California.
Google Search, commonly referred to as Google Web Search or simply Google, is a web search engine developed by Google. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day. As of February 2016, it is the most used search engine in the US with 64.0% market share.which is Google’s core product. It receives over 3 billion search queries per day. Google also offers regional search by its 189 regional level domains.
- Hummingbird– Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month. “Hummingbird” places greater emphasis on natural language queries, considering context and meaning over individual keywords. For example, if you search for ‘best pie place in Seattle’ Google will also search for ‘best pie restaurant in Seattle’.
- PageRank– PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pageslink analysis algorithm.
- Snapshots– mechanism that indexes PDFs, Word documents, and more.
- Google Search functionality– Google Search includes Boolean logical operators, wildcards, and more, to help users refine their searches.
- Multiple languages– Google Search is supported by a large number of different languages.
- Google Author Rank– The idea that an online author can have topical authority within Google Search Results.
- Experimental Searchoptions for testing new interfaces while searching with Google, including Timeline views and keyboard shortcuts.
- Encrypted Search– In May 2010 Google rolled out SSL-encrypted web search. The encrypted search can be accessed at encrypted.google.com
- Google Alerts– email notification service, which sends alerts based on chosen search terms, whenever there are new results. Alerts include web results, Groups results news, and video. The system is not functioning correctly beginning in 2013.
- Google Books(formerly Print) – search engine for the full text of printed books. Google scans and stores in its digital database. The content that is displayed depends on the arrangement with the publishers, ranging from short extracts to entire books.
- Google Custom Search– allows a user to create a customized search experience for his/her own website. Renamed from Google Co-op, which in turn replaced Google Free Search.
- Google Finance– searchable US business news, opinion, and financial data. Features include company-specific pages, blog search, interactive charts, executives information, discussion groups and a portfolio.
- Google Groups– web and email discussion service and Usenet Users can join a group, make a group, publish posts, track their favorite topics, write a set of group web pages updatable by members and share group files. In January 2007, version 3 of Google Groups was released. New features include the ability to create customized pages and share files.
- Google Hotel Finder– Provides searches similar to other online travel agencies (travel website) that searchers can search for check-in and check-out dates. Now directly available through searching, for example searching “hotels in Seattle” will result in an info box under advertisements.
- Google Flights– a service that allows users to search for flights from many airlines to many destinations, offering tools such as price comparisons and travel recommendations.
- Google Image Search– image search engine, with results based on the file name of the image, the link text pointing to the image and text adjacent to the image. You can also make a search by uploading a picture from your computer. When searching, a thumbnail of each matching image is displayed.
- Language Tools– Collection of linguistic applications, including one that allows users to translate text or web pages from one language to another, and another that allows searching in web pages located in a specific country or written in a specific language.
- Life Search(Google China) – Search engine tailored towards everyday needs, such as train times, recipes and housing.
- Google News– automated news compilation service and search engine for news. There are versions of the aggregator for more than 20 languages. While the selection of news stories is fully automated, the sites included are selected by human editors.
- Google Patent Search– search engine to search through millions of patents, each result with its own page, including drawings, claims and citations.
- Google Recipe View– lets you narrow your search results to show only recipes, and helps you choose the right recipe amongst the search results by showing clearly marked ratings, ingredients and pictures. First mentioned on Google’s blog in February 2011.
- Google Scholar– search engine for the full text of scholarly literature across an array of publishing formats and scholarly fields. Today, the index includes virtually all peer-reviewed journals available online.
- Google Shopping(was Google Product Search and Froogle): price engine that searches online stores, including auctions, for products. Beginning in Fall of 2012, it will become a fully commercial product, only indexing paid listings.
- Suggest– auto-completion in search results while typing to give popular searches.
- Google Video– video search engine. Google’s main video partnerships include agreements with CBS, NHL and the NBA. It also searches videos posted on YouTube, Metacafe, Daily Motion, and other popular video hosting sites. In the past Google Video itself offered a video hosting service, but this feature was shut down on August 20, 2012.
- Google Web History(was Google Search History, Personalized Search) – web page tracking, which records Google searches, web pages, images, videos, music and other data. It also includes bookmarks, search trends and item recommendations. Google released Search History in April 2005, when it began to record browsing history, later expanding and renaming the service to Web History in April 2007.
- Knowledge Graph– a knowledge base used to enhance search results with semantic information gathered from several sources.
- Shortcuts – various, simple Google services available directly from Google Searchlike information about weather, calculator, sport scores, dictionary etc.
- Zagat– a source of consumer survey-based information for restaurants and other leisure activities.
Google search accepts queries as normal text, as well as individual keywords. It automatically corrects misspelled words, and yields the same results regardless of capitalization. For more customized results, one can use a wide variety of operators, including, but not limited to:
- OR– Search for webpages containing one of two similar queries, such as marathon OR race
- -(minus sign) – Exclude a word or a phrase, such as “apple -tree” searches where word “tree” is not used
- “”– Force inclusion of a word or a phrase, such as “tallest building”
- *– Placeholder symbol allowing for any substitute words in the context of the query, such as “largest * in the world”
- ..– Search within a range of numbers, such as “camera $50..$100”
- site:- Search for a specific website, such as “site:techgetz.com”
- define:– See a definition of a word, such as “define:phrase”
- stocks:– See the stock price of investments, such as “stocks:googl”
- related:- Find webpages related to specific URL addresses, such as “related:www.wikipedia.org”
- cache:– Highlights the search-words within the cached pages, such as “cache:www.google.com xxx” shows cached content with word “xxx” highlighted.
- @- Search for a specific word on social media networks, such as “@twitter”