How the famous baby food company History
The Nestle story started in the 1866.he foundation of the Anglo-Swiss Condensed Milk Company. Henri Nestle develops a breakthrough infant food in 1867, and in 1905 the company he founded merges with Anglo-Swiss, to form what is now known as the Nestlé Group. During this period cities grow and railways and steamships bring down commodity costs, spurring international trade in consumer goods.
- Their first British operation was opened at Chippenham, Wiltshire, in 1873.In 1867, in Vevey, Henri Nestlé developed milk-based baby food and soon began marketing it. The following year saw Daniel Peter begin seven years of work perfecting his invention, the milk chocolate manufacturing process.
- In 1877, Anglo-Swiss added milk-based baby foods to their products; in the following year, the Nestlé Company added condensed milk to their portfolio, which made the firms direct and fierce rivals.
- In 1879, Nestlé merged with milk chocolate inventor Daniel Peter.
- In 1904, François-Louis Cailler, Charles Amédée Kohler, Daniel Peter, and Henri Nestlé participated in the creation and development of Swiss chocolate, marketing the first chocolate – milk Nestlé.
- In 1905 Anglo-Swiss and Nestlé merge to form the Nestlé & Anglo-Swiss Milk Company. The company has two head offices, in Vevey and Cham, and opens a third office in London to drive dairy export sales. Over several years the company expands its range to include unsweetened condensed milk and sterilised milk.
- In 1915 Condensed milk is long-lasting and easy to transport, which makes it popular with armed forces.
- In 1921-1922 Falling prices and high stock levels lead to the first, and only ever, financial loss for Nestlé & Anglo-Swiss in 1921. Banker Louis Dapples joins as Crisis Manager, and encourages the company to appoint professional managers for the first time. Administration is centralised, and research is consolidated at one laboratory in Vevey, Switzerland.
- In 1934 Malted chocolate drink Milo is launched in Australia, and its success means it is later exported for sale in other markets. The company continues to develop baby and infant foods in this inter-war period, and launches Pelargon in 1934, a full-milk powder for babies enriched with lactic acid bacteria, to improve its digestibility.
- In 1938 Nescafé is launched as a ‘powdered extract of pure coffee’ that retains coffee’s natural flavour, but can be prepared by simply adding hot water.
- In 1939 Fearing that the Axis powers could occupy Switzerland, Nestlé & Anglo-Swiss relocates some managers to a new office in Stamford in the US, which operates as the company’s second headquarters during the war.
- In 1942-1945 World War Two initially slows sales of Nescafé, but they pick up as hostilities continue. After the US enters the war, Nestlé brands rapidly gain popularity among American service personnel.