Realme first appeared in China in 2010 as “OPPO Real” and its position in India is 4th. It was a subbrand of OPPO Electronics Corporation until its separation in 2018, after which it became an independent company.On July 30, 2018, former vice president of OPPO and head of OPPO’s overseas business department Sky Li announced his official resignation from OPPO and his intention to establish Realme as an independent brand on the Chinese microblogging website Weibo. He said that in the future, the Realme brand will focus on providing mobile phones that integrate strong performance and stylish design, bringing young people a joyful life featuring affordable “technology” and “beauty.The company claimed that Realme 1 witnessed sales of four lakh units in 40 days and quickly grabbed 1.4 percent market share in the second quarter, according to Counterpoint. It soared to the second place in India’s smartphone market by virtue of its monthly sales volume.

Sky Li the maln Behind the Realme

Sky Li, Former Vice President of Oppo and Head of Oppo India, has announced that he has officially resigned from the company and has taken charge as the Global CEO for Realme, an online-exclusive sub-brand.He joined OPPO in 2000 and rose through the ranks from project manager in OPPO Digital, to the head of R&D department, eventually becoming the General Manager of OPPO Digital. He was then promoted to Assistant General Manager, where he was in charge of product development and core technology development projects. In his role, he was responsible for establishing and maintaining the system of R&D project management and training project managers.

He has successfully led the company’s overseas market. Coupled with his forwardlooking vision into the global mobile phone market, he has been consistently encouraging regional heads of overseas markets to establish local R&D capabilities, so as to deliver a different and delightful experience through meticulous design and smart technology.

Product Timeline

• Realme 1

Realme’s first smartphone product, Realme 1 (Also Called As Oppo F7 Youth Globally), launched in India in May 2018. This model has an 18:9 display with 6.0-inch FHD+ resolution and is equipped with a MTK Helio P60 chipset, a 13MP single rear camera with single tone LED flash, an 8MP front camera without LED Flash, and a non-removable 3410 mAh battery

• Realme 2

  Realme 2 was unveiled on September 4, 2018.The Realme 2 comes with a 6.2-inch HD+ display with an aspect ratio of 19:9. Based on ColorOS 5.1,current version of ColorOS is 5.2 and inspired by Android 8.1 Oreo, the phone is powered by a 4230 mAh battery and runs on the Qualcomm Snapdragon 450 processor. Realme 2 features a diamond-cut back glass design, which retains the phone’s all-glass body.

• Realme 2 Pro

  The Realme 2 Pro smartphone was launched in September 2018. The Realme 2 Pro was well received by users as well as tech critics across the globe. The phone comes with a 6.30-inch touchscreen display with a resolution of 1080×2340 pixels at a density of 409 pixels per inch. The Realme 2 Pro’s price in India starts from ₹13,990. It was the first Realme product to be sold outside of India, with a launch on October 9 in Indonesia.

• Realme C1

  Realme launched Realme C1 (also called OPPO A3s) after launching Realme 2 Pro. The Realme C1, powered by the Snapdragon 450 1.8 GHz octa-core processor. The Realme C1 has a 6.2-inch HD+ 1520 X 720 pixel (19:9 aspect ratio) display with a screen-to-body ratio of 88.8 percent.

  The C1 has a 13MP + 2MP dual rear camera, and a 5MP (f/2.2) front camera. It has a 4230 mAh battery, 2GB of RAM, and 16GB of storage. The Realme C1 runs on ColorOS 5.1

• Realme C2

  Realme launched the Realme C2. The phone is advertised as an affordable handset, but brings some midrange features that could disrupt the low-end market. Realme C2 brings a 12 nm Helio P22 chipset, and has a 6.1” display with HD resolution and a waterdrop notch. The chip is coupled with 2/16 GB and 3/32 GB memory combinations, and runs ColorOS6.0, based on Android Pie.

• Realme U1

  The Realme U1 was launched on 28 November 2018 as an Amazon India exclusive.It has a 6.3-inch FHD+ display with dewdrop notch. The phone packs MediaTek Helio P70 (12 nm) SoC with ARM Mali-G72 MP3 It has two storage configurations: 3GB RAM with 32GB of storage and 4GB RAM with 64GB storage.The phone comes with a 13MP + 2MP dual rear camera and 25MP front camera. Realme U1 has 3500 mAh battery and runs on ColorOS 5.2, based on Android 8.1 (Oreo).

• Realme 3

  The Realme 3 was launched on 4 March 2019 as a Flipkart India exclusive. It has a 6.3-inch HD+ display with a teardrop notch. The phone is powered by the MediaTek Helio P70 SoC along with ARM Mali-G72 MP4 GPU. It has two storage configurations: 3GB RAM with 32GB of storage and 4GB RAM with 64GB storage.The device comes with a 13MP + 2MP dual rear camera and 13MP front camera.

• Realme 3 Pro

  The Realme 3 Pro (Realme X Lite in China) was launched on 22 April 2019.

  On May 17, 2019 the Realme 3 Pro was officially launched in the Philippines, it has two variant: 4GB RAM with 64GB storage and 6GB RAM with 128GB storage. It runs on Qualcomm Snapdragon 710 AIE chipset along with Adreno 616 GPU.

• Realme X

  On May 15, 2019, the Realme X was officially launched in China.