Tiktok and Revenue
TikTok, also known as Douyin n China, is a social media app for creating and sharing videos as well as live broadcasting. Launched in September 2016 by ByteDance.
- Douyin was launched by ByteDance in China in September 2016
- Started to expand into Indonesia in September 2017
- On 23 January 2018, the TikTok app ranked #1 among free mobile app downloads on app stores in Thailand
- In February 2018, TikTok launched a partnership with Modern Sky to monetize music.
- On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to purchase musical.ly,
The TikTok mobile app allows users to watch musical clips, lip-sync to songs, shoot short videos and edit them with built-in special effects, filters and stickers. To create a music video with the app, users can choose background music from a wide variety of music genres including hip-hop, pop and electronic, and record a 15-second video before uploading it to share with others.
The app allows users to set their accounts as private, allowing only people they approve to view their content. Users can also allow either everyone or only their friends to send comments or messages to them, and react or duet with them.
In June 2018, TikTok reached 500 million monthly active users worldwide and 150 million daily active users in China.It became the world’s most downloaded iPhone app in the first quarter of 2018 with an estimated 45.8 million downloads, surpassing the downloads recorded by Facebook, YouTube and Instagram in the same period.
The app has spawned numerous viral trends and internet celebrities around the world, propelled songs to fame, and is known to be popular among celebrities due to its immense popularity and social influence.Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For example, its marketing campaign in 2018 Spring Festival Gala alone brought an increase of 70 million daily active users.
The Tiktok revenue is from ads. According to thinkgaming.com says daily revenue $51,161.