What was the motive behind born of Volkswagen?
The German government proposed the Volkswagen project, the dream of their leaders was to produce affordable cars for the masses that would make transportation easy. The German government founded “Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH” in 1937.Later that year, they changed this quite lengthy name to
Volkswagen mbH. Initially, the company was operated by a Nazi organisation called the German Labour Front. Ferdinand Porsche, an Austrian automotive engineer and the founder of Porsche car company, provided the design for this people’s car. Though popular, Volkswagen had to stop its production during World War II. By June
1945, the British Military Government took over Volkswagen.The mass production of the Volkswagen Beetle started under the management of Major lvan Hirst. An advertisement campaign that focused on the advantages of the compact size of the car gave a Doost for Beetle in the United States.Volkswagen now owns many other car brands including Lamborghini, Audi,Porsche and Bentley.
Which automobile is known to represent the true American ?
Jeep is a truly American brand. Its journey began in 1940. The Second World War was gaining momentum and the US military was looking for a lightweight vehicle that could traverse all terrains in any season. The army contacted 135 companies for this purpose. The American Bantam Car Company came out with a prototype which was later
modified by Willys. Willys developed a four-wheeler military vehicle named ‘Quad’which fought the American wars alongside the soldiers.Almost 300,000 Willys Quads were in military use and it was not available for the civilians until 1945.Kaiser Motors bought Willys in 1953. It was then named Kaiser-Jeep and the company came out with more civilian models like Wagoner which lived by the slogan ‘go anywhere, do anything’.Jeep was bought by Chrysler in 1987. The 1990s saw an explosion of interest in SUVs,and Jeep took advantage of the public’s enthusiasm by introducing premium models like Grand Cherokee. The company is now owned by Fiat Chrysler Automobiles (FCA).